Who is UNIE?

Unisex Baby Rib Fitted Short Sleeve and Long Sleeve T-shirts

"UNIE ME" UNISEX Baby Rib Fitted L/S Black T-shirt

UNIE was created by Dana Early-Jeune who was born and raised in White Plains, NY. As a senior in high school, Dana wrote an essay for her college application stating that her future goal was to start a clothing line.

Dana started her journey in the fashion industry in her senior year by becoming a model & even coordinated her 1st fashion show for her school’s talent show in 1990. After graduating from high school, Dana attended and graduated from Fashion Institute of Technology with an AAS & BS degree.

While taking classes at FIT, Dana landed a job at the infamous Fashion Café in NYC. She had held multiple positions at the Fashion Café ranging from sales associate to trainer to interning as an Assistant Buyer to becoming an Assistant Buyer.

While working at Fashion Café Dana diped-n-dabed into everything in the fashion business which lead to interesting highlights such as assisting in coordinating a fashion show for a famous Italian opera singer. Venturing on through life after Fashion Café, Dana worked for other major retail companies as a Store Analyst such as Finlay Fine Jewelry, Footlocker & SYMS.

Today, Dana left the corporate world to pursue her dreams and reside in Upstate New York with her supportive husband for 10 years and her 5 year old twins.

Creating the Name UNIE

Being the unique individual she is, while in high school Dana would always shorten anybody who had a long first or last name with an “ie” ending sound. Dana is an advocate of being UNIQUE so if you shorten it and put an “ie” ending sound that is how UNIE got started.

The Meaning Behind the Symbols

When scheming for a logo, Dana stumbled across a font called Wingding®. Wingding® is a symbolic, graphical display of small icons which Dana thought was funky & of course UNIQUE. So, when you spell UNIE out in Wingding® that is the symbols you see in her logo.

The Start of UNIE

UNIE started off as a fashion coordinating business in 1998. The goal was to get aspiring models, photographers, and designers to come together and help each other to build their portfolio. The idea was good but unfortunately her high school dream was calling for her. So in January 2007, Dana launched her clothing line starting off with T-shirts and her journey will allow her to expand her line in the near future.

The Messages Behind UNIE

Being the creative person she is, Dana found a way to combine her passion for fashion and her spiritual belief to display her dreams. Appreciating the word UNIE which sounds like “You Need”, that is when Dana decided to put humorous, honest and challenging messages behind her company’s name. For example, “UNIE ME” or “UNIE PEACE”. Always remember that everybody experience life and or a situation differently, so when you read a UNIE message please be curious to ask that person what does the message mean to them.

Dana is a true advocate for healing & getting to the roots of people’s problems.

"Courage is knowing when to stand up and speak.  Courage is also knowing when to sit down & listen!!"